The Age Of Fables Or Stories Of Gods And Heroes - 1676 Words

Throughout my short life of 16 years, compared to my parents’ long lives of 46 years, I’ve witnessed alongside them the many hardships we’ve had to face both together as a family and alone as human beings. Whether it was moving houses and schools for the sixth time, or missing up to weeks of school due to my Juvenile Rheumatoid Arthritis, my family and I have always found the will to keep going and keep trying, despite knowing we were probably not going to last at any one given location. Of course me and my siblings as children, knew not of the adult struggles, so all we could do was keep a positive attitude and be friendly with others. Our parents of course, dealt with it quite differently and found the will to keep going due to our dependence of them, and of the hope that we’d finally settle down. For this and many of the reasons that the â€Å"The Age of Fables or Stories of Gods and Heroes† by Thomas Bulfinch, â€Å"The Myth of Sisyphus† by Albert Camus, â€Å"Matthew 26 and 27 of the New King James Version of the Bible†, and â€Å"The Crisis† by Thomas Paine express, the human soul is designed to continue struggling despite despair and known futility. In the lowest of times, when everything is going very horribly, one believes there is no escape or alternative, so giving up may seem the only answer; however, commitment to what is thought to be right will not lead to failure. As long as one continues taking action to stand for what is right, then defeat will never be a part of theShow MoreRelatedThe Greek Heros Triumph Over Monsters1477 Words   |  6 Pageseither mortal or a demi-god. A mortal is an individual who is 100 percent human, and an example of a mortal hero within these myths Jason, of Jason and the Golden Fleece. A demi-god is defined as someone who is part human, but is also part god. In Greek myths, Hercules and Perseus are examples of demi-god heroes in their myths. Whether he be morta l or a demi-god, the hero may receive some help from a god in completing his task in some myths. However, it is still the hero, not the god that accomplishesRead MoreMythology : Ancient Greek Mythology1527 Words   |  7 Pagescollection of made up/fake stories told during the Ancient Greek era. That is what we are told at young age growing up learning about Greek Gods and Goddesses like Zeus and Hercules. But actually the mythology comes from the word myth which is a Greek word for speech or discourse, but later adapted the meaning of fable or legend (Doyle, 2015).The traditional stories, poems, literature, and art have been passed down for years. The stories about Gods and Goddesses, heroes, and monsters are importantRead MoreGreek Mythology s Influence On The Arts And Literature Of Western Civilization2652 Words   |  11 PagesThe stories of the ancient Greeks about their gods, heroes, and explanations of the nature and history of the universe are known as Greek mythology. The se stories, or myths, have survived for more than 2,000 years. Greek mythology has had an extensive influence on the arts and literature of Western civilization, which inherited much of Greek culture. Like the myths of many other cultures, those of ancient Greece tell how the world was created and help explain why things happen. The ancient GreeksRead MoreMythology vs Natural World: How mythology helped to explain aspects of the natural world to the ancient Greeks1289 Words   |  6 Pagesvital part of the tradition. Centuries ago, the Greeks created numerous stories and poems, which are still being shared today, that showed their view of the world that existed not only in the mind of the Greek poets, but in the hearts of the humble and long suffering natives of ancient Greece. From the stories of the Olympians, to heroes greatest adventures and from romantic stories to savage beasts, the Greeks used stories not only for entertainment but also for answers to nature s mysteries.Read MoreHomer’S Two Tales, The Iliad And The Odyssey, Are Both1749 Words   |  7 Pagesno later than the 7th century BCE regardless of their author (West, 364). The origins of the epic poems are believed to have originated from oral fables told by traveling minstrels. Some speculate that the epics may have been a composition of these fables that had been in circulation previously then arranged to create one more seamless and exciting story by a multitude of men whose names were forgotten by time except for one, Homer, or perhaps all using the name as a pseudonym. The proof for suchRead MoreOverview of Greek Mythology2666 Words   |  11 PagesGreeks concerning Titans, gods, and heroes. According to Alan Dundes, a myth is a sacred narrative explaining how the world and humankind assumed their present form (Dundes 1). Though now it may be referred to as mythology, to the ancient Greeks it was an aspect of their religion. Like many other pre-Christian societies, the ancient Greeks deemed things that were important in their lives, such as fire, water, air, and lightning to be gods which govern the world. The gods of the ancient Greeks hadRead MoreMythology And The Word Of Myth ology2333 Words   |  10 PagesThe word ‘mythology’ is a word derived from ancient Greek word, ‘mythos’ meaning story of the people and ‘logos’ - the word for speech. These two words together mean ‘spoken story of a people’, thus creating the word and meaning of ‘mythology’ (Mark 2009, para. 1). Mythology as defined by Mark (2009), is the interpretation and study of tales and fables of a culture and religion (Mark 2009, para. 1). According to Kelsey, by retelling myths, people can experience their deeper meaning so that theyRead MoreMyths, Morals, And Rules1455 Words   |  6 Pagesevery decision we make. A way these lessons, morals, and rules are shown and told is through myths. A myth is a traditional story from a certain ethnic, religion, place, or culture, and explains how and why things are the way they are. Myths also incorporate a moral, theme, or life lesson, which becomes clear at the end of the story. As a child I’m sure you’ve heard stories from your family whether a more unknown myth or common tale that you got something out of, whether it was learning somethingRead MoreVideo Games : A Multi Billion Dollar Domain1706 Words   |  7 Pagesthe Super Mario franchise as a grand game being played between Mario and Bowser. And Princess Peach’s role is essentially that of the ball. (Sarkeesian, A)† The Damsel in Distress trope disempowers female characters and robs them of the chance to be heroes. The second trope is Women as Background Characters. Anita Sarkeesian defines the Women as Background Characters trope as â€Å"the subset of largely insignificant non-playable female characters whose sexuality or victimhood is exploited as a way to infuseRead More Essay on Women in Iliad, Odyssey, and the Bible1544 Words   |  7 Pagesnot worthy of a mans trust. The two main Argive heroes, Achilles and Agamemnon, the brightest and best of the Greeks, enslave captured women to keep as personal prostitutes, passing them around and dividing them among each other as if the women were no different from the rest of the booty they have won in battle. Agamemnon says of Chryseis, the girl he has claimed for himself, [. . .] The girl-I wont give up the girl. Long before that, / old age will overtake her in my house, in Argos, / far from

Essay on How Asian Americans are Portrayed in Hollywood...

Asian American actors and actresses are portrayed in Hollywood movies as always being the silent and yielding foreign victims to social injustice and prejudice. Whether or not these depictions are true, they are nonetheless stereotypes that Hollywood producers have come up with. According to the US Census in the year 2000, Asian Americans make up 4.2% of the entire American population, and knowing that most Asian Americans live on the west and east coast of the United States, many Americans living in central parts of this country have not really been exposed to any Asian Americans. Because of this fact, it is highly probable that most Americans get their exposure to the Asian American lifestyle only through television and movies. Even if†¦show more content†¦His men get defeated by other white gangs which clearly shows that Hollywood wants you to think that Asians are inferior to white people. In Richard Fung’s analysis on Sally’s Beauty Spot, â€Å"The fact that Sally never kisses an Asian unfortunately reflects the absence of Asian men from Western sexual representation† (Fung 169). Asian actors rarely get to be involved in on-screen romantic relationships with their co-star Asian actresses because Hollywood does not believe Asian men are capable of being sexual. They would rather have them doing fighting scenes or even playing nerdy roles than to allow them to do romantic scenes. Similarly, in the James Bond film Tomorrow Never Dies, only Bond is involved in a relationship with the Asian female character played by Michelle Yeoh. And majority of the time in most films, Asian actors and actresses are instructed to speak with an Asian accident and in broken English. Likewise for Asian actresses, they have been pictured as exotic, highly sexual, overly feminine, and eager to please women capable of easily falling in love with white men. But what Hollywood really fails to portray about Asian women in Asia is that they are prostitute s trying to make a living to put food on the table for their families. People do not realize that these Asian women come from poverty and did not receive the same education as American women. These Asian women are not choosing to have sex with white males, but because their clients haveShow MoreRelatedHollywood Is Like A Battle1094 Words   |  5 Pages a 29 year old Asian/ White Actress, told Associated Press that competition for roles in Hollywood is like a battle. Even with her roles beside many top tier actors and actresses, she believes that It s a struggle. You got to win roles. You really got to fight for them. When I left Asia and went to the U.S., essentially I was starting over. It s very hard...The first part of it is going into a room (for an audition) and trying to quell this stigma that people have about Asians only doing certainRead MoreMedia s Portrayal Of The Black Age Of Media Essay1393 Words   |  6 PagesAmerica. American society is generally referred as â€Å"melting pot† because it’s a combination of European, African, Asian, Middle Eastern, and South American immigrants. These minorities have reconstructed their identities, culture and language and have usually conformed to the values of their new world (Wilson and Gutierrez, Minorities and the Media). The question arises how does Hollywood symbolize such minorities? What messages does it convey about them in movies along with entertainment? How do filmsRead MoreMovie Review : Awesome Asian Bad Guys1721 Words   |  7 Pageswhat happens to the Asian villain who only have less than three-minute show time in the movie? Awesome Asian Bad Guys is the first feature-length movie released in 2014 by National Honor Society perhaps has the answer. This film pays tribute to all of the Asian American actors and actress who have roles as bad characters in classic movie during 80s and 90s. It also examines the lack of representation for Asian American in media well as combating stereotypes. This film â€Å"Awesome Asian Bad Guy† is originatedRead MoreEssay about The Media as a Mirror of the Asian-American Women1566 Words   |  7 Pages20th and 21st century Hollywood movies of Asian American actresses. After watching those movies, what might the researchers conclude about the characteristics of Asian American women in the movies? Certainly, they will view Asian American women as sexual and erotic objects of the society that white men can score with ease. Why do I assume they will think that way? The answer is a simple, yet controversial one: mostly, the media, as the history proves, portrays Asian American women either as eroticRead More Slaying the Dragon Essay454 Words   |  2 Pages Slaying the Dragon: How Asian Women were Portrayed in Movies â€Å"Slaying the Dragon† by Deborah Gee is a comprehensive look at media stereotypes of Asian and Asian American women since the silent era. From the racist use of white actors to portray Asians in early Hollywood films, through the success of Anna May Wong’s sinister dragon lady, to Suzie Wong and the ‘50s geisha girls, to the Asian-American anchorwoman of today. The movie also shows how stereotypes of exoticism and docility have affectedRead MoreThe Current Generation Of The United States1226 Words   |  5 Pagesthat help keep students interested. In â€Å"Hidden Intellectualism†, Gerald Graff discusses the problem with schools only teaching their students the subjects they deem â€Å"inherently weighty and academic (Graff 264)†. He then goes into great detail about how some people are ultimately set up for failure because they are street-smart rather than book smart. He states â€Å"What doesn’t occur to us, though, is that schools and colleges might be at fault for missing the opportunity to tap into such street smartsRead MoreRacism In Racism1248 Words   |  5 Pagesagainst Asians is increasing in American society. This trend is happening more often over the last decade. Yet, only a handful reports have documented the situation. Largely, this is due to the influence of the media. Years of perpetuating Asian Americans stable and academically-driven communities restrain them from speaking up and overshadow their experiences. The longer the perpetuation of these images, the more powerless and the more isolated from the mainstream society Asian Americans become.Read MorePortrayal Of African Americans During The Film The Silent Black And White Movies 2012 Words   |  9 Pagesstereotypes in American films that are being made and sold to the public. Since the beginning of the silent black and white movies there have been stereotypes that misrepresent ethnic groups, such as the negative portrayal of African-Americ ans in minstrel shows. Although these extreme negative racist portrayals have ended, the film industry still insists on adding stereotypes that negatively portrays ethnic minorities, such as Asian-Americans, Hispanics-Americans, and African-Americans. In the movieRead MoreFilm Review : Romeo Must Die 1269 Words   |  6 Pagespredominantly african american club, after an altercation, Kai who is Chu Sing’s right hand man intervenes and sends Po home. A fight ensues and the next day Po is found dead. 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Genting Group - Malaysia Leading Corporation Free Solution

Question: Write an essay onGenting Malaysia. Answer: Genting Malaysia is a Malaysian company that is diversifying its operations by venturing into partnership with 20th Century fox. Although, the Malaysian company focuses more on the leisure business but by getting into business with 20th century Fox it will enhance its viability of operations as well as help in enabling a captive market locations in Malaysia. Moreover, the partnership will be beneficial in enhancing the consumer outlook.The micro as well as the macro environment helps in giving insight to the business environment as well as helps in evolving the strategies that could prove beneficial for the new venture (Burkeand Noumair2015). As far as my knowledge is concerned the economic business environment sets forth the conditions and forces that emerges with customers, suppliers, creditors, distributors, shareholders, and competitors, as well as the society in which the organization operates and the trade unions. These are the forces that help the organization in achieving the ir inputs and selling out their outputs, on a daily basis (Harper and Charles 2015). Different factors of the microenvironment are controlled by the managers of the firm. The firm like Genting Malaysia needs to further analyze the economic growth, entrepreneurial and employment opportunities consistent with the goals and targets of Malaysian tourism. However, the focus arises in two segments that is the basic framework of factors that impact the company and secondly, the ability that emphasizes on the production and its output on a regular, weekly and monthly basis (Scott et al 2015). Business Environment Factors In my opinion,there are wide ranges of affects any business and their operatingenvironment which can be referredto as the macro environment. However, macro environment refers to the PESTEL analysis as it is one of the key features that help in evaluating beginning of the marketing process (Gupta and Abhishek 2013). Moreover, the basic forces that highlight the economic conditioning of a partnership are given by economic, political, social as well as technological factors.Political factors for any business influences the regulation and power spending of the business. However, the politico-legal factors of the Genting Malaysia and 20th Century fox highlight that the Malaysia is operated by powerful and influential group of political group that affect the connection other than the legalization of the business(Alencer et al 2015). However, this may impact the functioning of the partnership as it had to provide an overview of the venture. On the other hand, when it comes to economic force s, the Malaysian tourism creates a home base for the companies like 20th Century Fox to acts as a beneficiary to the operations (Sadgrove and Kit 2015). According to my knowledge, the continuous efforts made by the government will help in solving problems relating to the tourism and low currency rate that will provide a base for the venture to enhance the foreign national access, competitive environment, size and scale for the company (Harrison and Andrew 2013). The social nature of the customers pertaining to different values and attitude of the society and it greatly affects the business. There are many countries, where it is tough for the business to survive if they function against the culture of the country they are operating. It is important for the organization to study the nature of the social dilemmas on social costs as well as the environmental factor that instill the customer to experience the new theme park (Hill et al 2013). On the other hand, the micro environment of s uppliers is mainly essential for the production process in procurement of raw materials, employees or parts. It is important for the manager to make sure that the source of the supply is reliable. This can be enabled through the basic nature of 20th century fox in enabling different and technologically advanced materials so that not only existing customers but also the new customers could be associated with the venture (Argote and Linda 2012). The distributors, on the other hand, have not been receiving enough revenue from Genting Malaysia because the low investments it had been receiving across years (Genting Malaysia- Annual Report 2015). However, the only way it can be solved is the marketing methods rather promotional methods that will not only help in enhancing the popularity but will also enabling different distributors as partners in the business. Opportunity In my opinion, opportunity helps a company to uplift the organization in the local as well as international market. The opportunities that Genting Malaysia with 20th Century Fox will prosper in is that this new venture will not only help in build organization factors of competence but will also establish the economic factors that is pooling of costs as well as resources and strategic factors of gaining access to new technology in the industry (Burton et al. 2015) . Moreover, the nature of this venture will enhance the tourism business by facilitating multi culture from different countries and will engage in generating a promising potential for Malaysia. As mentioned, the organizations revenue is not in a good condition. However, the partnership with 20th Century Fox will help in pooling over profits as well as losses that will combine together be an excellent opportunity for the company. Threats The threats the partnership can eventually face is through the risks that it will accustom in the investments as well as the capital structure. This will hamper the acquisition growth when compared to the competitor like Star Cruise. The scant data on revenue will ensure risk in supplies. However, in my consideration this can be solved by taking proper planning, designing and testing of the finance allocations which will lead to lowering of variable costs. Conversely, to ensure the threat of competitive environment, delegation of authorities would be fruitful that will be achieved by employing a different individual with a different perspective in the process of analysis. The immediate competition can be recommended through by up taking of pricing and promotional systems and by adding attractive events to it. Nonetheless, the economic condition cannot be overlooked because supplementing new manpower and technology will lead to high development costs. The threat can be unraveled throu gh attractive packages that could be efficient in attracting customers. Global Issues to be addressed for business Genting Group takes up growth strategies in becoming the leading conglomerate companies. Selected departments are operation department, finance department and Public Relations Department. In operation department, existing strategies includes green management for Genting Malaysia (Alencar, Boritz and Carnaghan 2014). Environmental care plays an important role in the key sustainability interests in Genting Malaysia. Resorts World Genting is one of the integrated resorts in country as surrounded by more than 130 million old rainforest. Genting Malaysia ongoing departments include Genting Integrated Tourism Plan as carried out with minimal impact in cash of lush green surroundings. It makes effort in preserving flora and fauna that are rare in nature. Rainforest includes 30% of total exquisite in bird species found especially in Malaysia (Arbex 2015). Finance Department of Genting Malaysia handles financial as well as monetary transactions in areas like Hospitality, Casino and Theme Park (Hill, Cronk and Wickramasekera 2013). All financial transactions include accounting, income audit as well as financial reporting and cost control of Genting Group. Genting Malaysia issued 2.4 billion as wholly owned units with aggregate nominal values of 5 billion. This proceeds from issuance in using operating expenses as well as capital expenditure and working capital requirements at the same time. It includes redevelopment of properties in Genting Malaysia in alignment of local stock exchange (Burke and Noumair 2015). CIMB Investment Bank as well as Maybank investment bank considers as joint principal advisors and joint lead arranges in case for medium-term note programme. Finance Department needs to take care of financial issues faced by Genting Malaysia at construction of theme park. Electricity bill will be higher and financial manager role is to find alternative strategies in managing huge capital. It is required for the finance department in bringing budget restrictions as far as possible. Public Relations and Communication Department divides into three major areas including: Communications The core function of this particular department is to strive in bringing project positive image of business organization. Some responsibilities involve community involvement, corporate event management in maintaining special liaison in and by government officials (Genting.com. 2016). Genting Group makes strategies in handling incidents and crisis management in planning publicity events and press invitation for publication of Experience Genting Magazine. It mainly engages in resort-wide content management as well as handling social media and responding towards customer feedback. Partnership between Genting and 20th century fox Resorts World Genting is one of the world largest destination resort operation in licensed partnership with Twentieth Century Fox. It was developed as the first international Fox theme park. In the year 2016, new theme park at Resorts Park was fully immersed and entertainment experience for FOX recognized as well as powerful film brands. FOX brand is popular because of the studio earned reputation in case of gaining quality, creativity as well as longevity for the same. Genting was honored as it was partnered with Twentieth Century Fox in realization in division of class-integrated report (Harper 2015). After analysis, I found out that partnership and making new theme park will lead in usage of electricity for maintaining current properties. Theme park needs to be attractive and full of lights for attracting tourists so electricity plays an important role and global issues. In my opinion, Genting Malaysia requires in usage of electricity in hotel rooms, casino as well as streets for carrying out the business activities as far as possible. Partnership of two well-recognized brands is beneficial brand image will help in bringing tourists for visiting new theme park. At the same time, I would like to point out the repercussions of brand image if one fails in contributing, support as, and when required at the time of construction of theme park. Both the brand need to share the profits, loss as well as resources for attainment of future goals and objectives in an overall manner (Hussain and Rehman 2013). In my opinion, Genting Malaysia requires in finding innovating ways for conservation of electricity as far as possible. Recommended Strategies According to me, Genting Malaysia should take innovative steps for handling issues like replacing halogen lighting with LED lighting at first place. This will automatically help Genting Malaysia in saving more than forty percentage of electricity. As I was referring Genting Annual Report, it was clearly understood that Genting Malaysia had taken initiative by switching off external lighting for complete one hour. I would like to suggest that in the above strategy that finance department should make ways in cutting down cost. It should also generate revenues as well as promotion of greener environment in the most appropriate way. I would like to emphasis on the fact that switching off lights will help in saving electricity largely and money at the same time. Genting and 20th century fox faces global issues in landslides that link as Genting Highlands and Genting Sempah. This is because of landslides as well as bad weather at the same time. They had to clear forest areas for constructi ng new theme parks, as it requires more space. This loosens up soil as well as results in heavy rainfall in the upcoming years. This proves to be dangerous as well as people shows less interest in visiting such places with families and friends. It is advisable for the organization in handling these situations and brings out precautionary steps for future purpose. Branding success and challenges for current strategies adopted by Fox and Genting Malaysia I have discussed on the partnership between Genting and 20th century fox that made it clear for the strategies used for attainment of profits in the upcoming years. Branding of products is essential and that too with recent rise of technology (Mooradian, Matzler and Ring 2013). On critical analysis, I would like to address the fact that technology and media are two powerful way for using for promotion purpose in every possible ways. I have highlighted issues faced by Genting and 20th century fox that needs proper attention as far as possible. I would advise Genting and 20th century fox for engaging in collaboration as well as bringing new innovative activities that solves issues in faster form. Partnership between Genting and 20th century fox had proved that these two resembles high brand image and can be successful by implementing collaboration and innovation activities (Mooradian, Matzler and Ring 2013). Reason for collaboration add with the fact that Genting and 20th century fox w anted in adding new and innovative activities in comparison with old theme park. Innovation is one of the important attribute that has the capacity in changing old monotonous activities to new creative form. I would also like to add on the challenges faced by Genting and 20th century fox as innovative ideas leads to expectations by public. People start expecting more after collaboration of two huge giants in respective industry. It is difficult in living by their expectations with changes policies as well as regulations as far as possible (Hussain and Rehman 2013). On the contrary, I would like to point out some of the countering attributes faced by its direct competitors. According to me, it is advisable for Genting and 20th century fox in finding out the weakness of other competitor to gain in USP for retaining in the global marketplace. Genting and 20th century fox have made strategies in initiating innovative things for keeping competitive edge with other nearest competitors (Sc hneider and Schmidpeter 2012). In my opinion, I always stress in taking feedback from the existing employees as well as customers in order to bring improvement in every possible ways. This genuine feedback needs proper attention by Genting and 20th century fox. It is essential in conducting market research for understanding perceptions as well as mindset of targeted potential customers. Target market should be evaluated at first place so that products and services are made for satisfying the required customers. Media Evolution brings culture transformation in and within Genting and 20th century fox. This will help in generating revenues in the upcoming years (Schneider and Schmidpeter 2012). Genting and 20th century fox lacks essential advertising and social media attention for the purpose of brand awareness in the near future. I would like to focus the fact that social media is one of the important way for promotion of products and services for future analysis purpose. Malaysian po pulation uses internet and other technological advancement for carrying out the daily activities in smoother form (Scott and Davis 2015). We often get interested in buying products and services by word of mouth communication especially from friends and families. Genting and 20th century fox should focus on existing customers as well as employees as it is cost effective in possible ways. Retaining of existing customers is far better in comparison with acquisition of new customers. USP of Genting Malaysia is the casino that differentiates from its nearest competitors. With rapid development, it is noticed that branding of products serves as great challenges in Genting and 20th century fox (Tang and Tang 2014). Business sustainability The partnership and the business should follow certain factors in order to survive in the business and they are as follows: Corporate Social Responsibility (CSR): A clear vision of business accountability is promoted by the corporate social responsibility to a wider range of stakeholders, apart from shareholders and investors. The main concern of the CSR is the protection of the environment, the good being of the community, the employees and in general the civil society both in the present days and in the future. The concept of the CSR is advocated by the fact that no corporations can act as separated economic entities functioning separately from the broader society (Schneideret al 2012). Transparency: Transparency is one key word in business that most of the business leaders are scared of. In the present world transparency in business helps the organization to survive in the competitive market. Transparency is not only about the personal relation with the customers, it can also act as a driver of productivity because clarity in business helps in bringing a greater sense of ownership and meaning to the employees. It is important for the organization to give the people clarity about the importance of their work and the affect that it has on the entire business. Because this gives them a greater idea about the purpose (Arbex 2015). Accountability to the stakeholder: Employees are the primary stakeholder of any organization. It is the employees that help in the growth process of the company. So it is the responsibility of the management to ensure the safety of the employees in the workplace, to treat all the employees equally and respectfully. By doing so the organization will be able to retain their employees and will also help in the growth process (Carrollet al 2012). Conclusion Genting Malaysias venture with 20th Century Fox will enable the organization to go through business environment and different opportunities and threats. However, this venture can be fruitful if the solution and sustainability measures enhance the branding as well as public image of the partnership. Moreover, according to me there should be proper viability of the assessment that could help in achieving trust, commitment, collaboration as well as value and processes in evaluation of the partnership venture. References Alencar, P.S., Boritz, J.E. and Carnaghan, C., 2014. Business Modeling to Improve Auditor Risk Assessment: An Investigation of Alternative Representations. Journal of Information Systems.Arbex, N., 2015. Empowered by Transparency: Shaping Business for the Future. Global Policy, 6(4), pp.478-480.Argote, L., 2012. Organizational learning: Creating, retaining and transferring knowledge. Springer Science Business Media.Burke, W.W. and Noumair, D.A., 2015. Organization development: A process of learning and changing. FT Press.Burton, R.M., Obel, B. and Hkonsson, D.D., 2015. Organizational design: A step-by-step approach. Cambridge University Press.Carroll, A. and Buchholtz, A., 2014. Business and society: Ethics, sustainability, and stakeholder management. Nelson Education.Dev, C.S., 2013. Challenges in Contemporary Hospitality Branding.Genting Malaysia. (2015). Annual Report 2015.Available at: https://www.gentingmalaysia.com/annualreports/2015/17.pdf [Accessed 1 Jun. 2016].Genting.com. (2016). Genting Group - Genting Berhad Annual Reports. 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Strategic Marketing: Pearson New International Edition. Pearson Higher Ed.Paunescu, C.M., 2013. Challenges of entering the business market: the pre-entry knowledge and experience. Management Marketing, 8(1), p.63.Sadgrove, M.K., 2015. The complete guide to business risks management. Ashgate Publishing, Ltd.Schneider, A. and Schmidpeter, R., 2012. Corporate social responsibility. Verantwortliche Unternehmensfhrung in der Praxis, Berlin ua.Scott, W.R. and Davis, G.F., 2015. Organizations and organizing: Rational, natural and open systems perspectives. Routledge.Tang, Z. and Tang, J., 2014. The Impact of CompetitorsFirm Power Divergence on Chinese SMESEnvironmental and Financial Performance.Journal of Business Ethics, pp.1-19.Trist, E.L., Higgin, G.W., Murray, H. and Pollock, A.B., 2013. Organizational choice. Routledge.